#Twitter toolkit meaning plus#
#Twitter toolkit meaning free#

I originally joined Ahrefs as a content marketer, with a focus on producing and peer-reviewing content for our blog. Still, these realizations armed me with some lessons that will help you to sharpen your Twitter marketing strategy. Would you be averse to that if we took cues from it? Our DMs are open to suggestions.

(I kinda like some of what Shopify is doing on Twitter. It’s all about trying things out to see what sticks. Our CMO, Tim Soulo, and I have discussed adopting a more casual tone of voice in the coming months and possibly experimenting with non-educational tweets. That isn’t to say things won’t change, though. My colleagues, Si Quan Ong and Rebekah Bek, set the tone for Ahrefs’ social media pages early on-and ultimately, we’ve kind of stuck to it. Memes aren’t really our thing, and neither are snarky tweets. Capturing an audience’s attention once or twice is good, but getting them to view Ahrefs’ Twitter account as a go-to for SEO-related topics is the bigger challenge. In fact, some of my biggest hurdles include two key things.įirst, finding a way to tell effective stories through tweets and threads. That’s because repeatedly using the same format could tire out your followers by making you seem uninventive and boring. Rather, it’s to keep finding new formulas over and over. Still, the secret isn’t to stick to one formula that works. That’s one measure of success in our books. Repurpose your content for other marketing channels- Ahrefs August 2, 2022Īs you can see, numbered lists are one format that consistently gets a decent number of likes and RTs. Partner up for a joint course or webinarĥ.

#Twitter toolkit meaning free#

They’re also easily shareable (e.g., via RTs and quote tweets).Īnd because it’s impossible for us to cover everything within our own content, we sometimes create threads based on others’ content-I’ll get to this later.ġ5 free and easy ways to promote your website in 2022:Ĥ.

#Twitter toolkit meaning plus#

Twitter allows us to amplify all of these in fresh formats, plus cover them in both breadth and depth. We’ve got a wide variety of content and resources: product updates, blog posts, videos on Ahrefs TV, free courses in Ahrefs Academy, and free tools like Ahrefs Webmaster Tools. In our case, we get an average of 113 link clicks per day across our tweets. In all, 47% of people who visit a Twitter profile also visit the website linked in that profile. This reminds people that we’re actively listening to their concerns and engaged in the SEO space. We get to interact with our followers closely and in a more casual manner.

If you’ve been in the SEO space for a while, you’ll know that many prominent marketers and influencers spend their time on the platform, including Lily Ray, Rand Fishkin, Amanda Natividad, and scores more. Now let’s get to the reasons for Ahrefs’ focus on the social media platform: It’s the place for marketers to be Twitter’s a convenient way to build camaraderie, lead conversations, get immediate feedback, as well as respond quickly to mentions and/or related news.